Privacy Policy

Updated on: 21/04/2026

1. Overview

Nuvo Aeon Diamond and Jewellery Private Limited (formerly Poddar Diamond Private Limited), registered office at DC-3111, 3rd Floor, Bharat Diamond Bourse Block G, BKC Road, Bandra East, Mumbai, Maharashtra – 400051, operates this website under its brand Sparkles and is the Data Fiduciary in respect of personal data collected through it.

This Privacy Policy explains how we collect, use, process, and protect your personal information when you:

  • Visit our website
  • Make a purchase
  • Interact with our services

By using our website, you agree to the practices described in this Privacy Policy.

2. Personal Information We Collect

We may collect the following types of personal information:

a. Contact Information
  • Name
  • Email address
  • Phone number
  • Billing and shipping address
b. Payment Information
  • Payment method details
  • Transaction information

(Note: Payment details are processed securely via third-party gateways and are not stored by us.)

c. Account Information
  • Login credentials
  • Preferences and settings
d. Transaction Information
  • Products viewed or purchased
  • Cart and wishlist activity
  • Order history
e. Communication Data
  • Messages, emails, or support queries sent to us
f. Device & Usage Information
  • IP address
  • Browser and device details
  • Website interaction and navigation behavior

3. How We Collect Information

We collect information:

  • Directly from you (when you place orders, sign up, or contact us)
  • Automatically through cookies and tracking technologies
  • From service providers and partners supporting our operations

4. How We Use Your Information

We use your personal information to:

a. Provide Services
  • Process orders and payments
  • Deliver products
  • Manage your account
b. Improve Experience
  • Personalize your shopping experience
  • Recommend relevant products
c. Communication
  • Send order updates and service-related messages
  • Respond to your queries
d. Marketing
  • Send promotional offers and updates (you may opt out anytime)
e. Security & Fraud Prevention
  • Detect and prevent fraudulent activity
  • Ensure secure transactions
f. Legal Compliance
  • Comply with legal obligations
  • Respond to lawful requests

5. Sharing of Information

We do not sell your personal information.

We may share your information with:

  • Payment processors
  • Shipping and logistics partners
  • Marketing and analytics providers
  • Technology service providers (including Shopify)
  • Legal or regulatory authorities when required

All such parties are obligated to protect your data.

6. Shopify & Third-Party Services

Our website is hosted on Shopify.

Shopify may process your personal information to:

  • Enable website functionality
  • Improve services
  • Provide analytics and performance insights

Your data may be processed in countries outside your residence as part of these services.

7. Cookies & Tracking Technologies

We use cookies to:

  • Enhance website functionality
  • Improve user experience
  • Prevent fraud

You may disable cookies through your browser settings, though this may affect website performance.

8. Email Communications

We may send:

  • Transactional emails (order updates)
  • Promotional emails

You may opt out of marketing communications at any time using the unsubscribe option.

9. Data Security

We use appropriate security measures, including SSL encryption, to protect your data.

However, no system is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Resolve disputes

11. Your Rights

Depending on applicable laws, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent for marketing

To exercise your rights, you may contact us using the details below.

12. Children's Privacy

Where we become aware that a user is below 18 years of age, we will not process their personal data without verifiable consent of a parent or lawful guardian, in accordance with the Digital Personal Data Protection Act, 2023.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices or content.

14. International Data Transfers

Your information may be processed in countries outside your own.

We ensure appropriate safeguards are in place for such transfers.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a revised date.

Continued use of the website constitutes acceptance of these changes.

16. Contact Us

For any questions or concerns regarding this Privacy Policy, you may contact us:

Email: info@sparklesindia.com

17. Changes to this Privacy Policy

We may modify, update, revise, or replace this Privacy Policy from time to time.

Any changes will be posted on this page with the revised effective date. Your continued use of the Website after such update shall constitute your acceptance of the revised Privacy Policy.

18. Governing Law

This Privacy Policy shall be governed by the laws of India. Any disputes arising in relation to this Privacy Policy shall be subject to the jurisdiction of the courts at Mumbai, Maharashtra, unless otherwise required by applicable law.